Second idea different theme.

Still playing with the below ideas, I went for another approach, as though it was part of a set campaign with different themes. So the first ones below just related to day to day activity, I then though of other situations that are casual to promote the type of shoe it is but different theme/ genre of activity. This (obviously fro looking below) is that of a night out down town. Words relating to what typical happens on a night out. The result is below. Although I chose run with a different font, which could have been a mistake as it might have been better to have gone with the same one used on previous ones. Then again its a different theme and this type suited this theme more than the other fonts.

Also tried another colour just for trial and errors sake. Still yet to decide and like the post below these designs are yet to be finished and generally tweaked.