Thursday 17 March 2011

Just been flicking through "sport magazine" and came across umbro's 1350 clothing range. The clothing was apparently inspired by the 1978 world cup.
Personal opinions on the clothing range are it does have a massive influence of their past products, and is said to have elements and inspiration from the 1978 world cup.
In my opinion, the trainers we are designing for dont seem to reflect this clothing range, the trainers I think need more on them, maybe the diamond icon strips alike that from the clothing.

I also found a quote from a sport blog about the the 1350 range.

"
Diamond Icons takes inspiration from the Umbro archives and references authentic Umbro brand heritage with the rebirth of the vintage running diamond tape.
An icon of the 1970s, the Umbro diamond taping was created with a distinct personality and substance, epitomising the look and feel of an era. It reached its zenith in Argentina at the 1978 World Cup and will forever be held in football folklore."

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