Yet more advertising.

Found some more images based on the "bring it on" campaign. Although im unsure if these were actually used for the campaign, or if they were someones attempt for the advertising.

Yet again, famous faces have been used to back this (I think, not into football), which to me obviously shows there audience is based on the pitch, again.

 

Guessing from the above image I think that these were used for the website. But Iv had no luck in finding this website.

So it seems in this that Umbro have always used one constant audience of serious footballers and I still need to bear in mind that for this brief we have to divert away slightly from this audience but still bear them in mind.