More bits from the "bring it on"campaign. These display an element of intimidation, clearly, from the type and with what it says.
These were done (found on www.behance.net) to promote a 5 a side tournament.
I like the hard hitting look it has, straight to the point advertising with a clear message.
Aswell as the poster advertising the campaign went a bit ambient aswell featuring on urinals and making stickers (below). I really like the idea of this, especially the message on the sticker and all the humour it incorporates into it with the harsh hitting messages.
From first glances I see its audience more towards the older crowd, not so much the younger. This because of the how old the people look on the posters, and that the messages seem to aim to people that reflect on their past to brag about how good they were at football. But fact is now, they just sit and watch football but cant play for shit!
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