After flicking through a free magazine (sport) I saw the advertisement for the umbro 1350 campaign. The slogan I like, It links itself back to football witht the word play. Althought the image im unsure about. Maybe its to do with the things you can do away from the game (get a tatoo) or if theres something else towards it im not sure. I think the design could be pulled off much more creatively.
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